Altia to represent J. García Carrión’s wine portfolio in Sweden
Altia and Spanish wine company J. García Carrión have started a cooperation regarding the import and distribution of J. García Carrión’s wine brands. Altia becomes the exclusive representative of García Carrión’s wine portfolio in Sweden in 2018.
J. García Carrión, founded in 1890, is one of the biggest wine producers in Europe and has wineries in ten D.O. areas in Spain. The company is the market leader in Spanish wines in Sweden and has 13 listings in Systembolaget’s fixed range.
“We are very pleased and excited to start the co-operation with J. García Carrión. Their market-leading portfolio is a remarkable addition to our partner brands portfolio, and we are looking forward to together developing J. García Carrión’s strong brands in the Swedish market”, says Janne Halttunen, Senior Vice President, Scandinavia at Altia.
“We are eager to start working with Altia in Sweden, which is a key market for our company. We believe that together not only can we reinforce the position of our brands, but also develop new ideas and wines for the demanding Swedish consumer”, says Ramon Gonzalez, Export Manager at J. García Carrión.
J. García Carrión brands:
Castillo de Gredos
Don Simon Sangria
Señorio de los Llanos
Marques de Carrión
Castillo San Simon
Further information: Janne Halttunen, SVP, Scandinavia, Altia, tel. +358 40 187 4407