Anora acquires 100% share of the award-winning Glöet sparkling glögg
Anora has acquired the remaining the shares from the founders of Von Elk Company, known for Glöet, the most popular sparkling glögg in the Nordics. As of 1 September 2022, Anora owns 100% of the shares in the Von Elk Company.
Anora and Von Elk Company began their cooperation in 2019 through an agreement that made Anora the exclusive representative of Von Elk’s brands in the Nordic and Baltic countries, as well as in travel retail. As part of the cooperation, Anora invested in the Von Elk Company and became a minority shareholder in the company.
”Working with Von Elk has been an exciting journey for us. The innovative, can-do attitude of the founders combined with the work of our fantastic wine team has been a recipe for success, which we will continue further in Anora. We’re excited to take the next steps in building and developing the brand into new heights,” says Janne Halttunen, SVP Wines at Anora.
“Our cooperation with Anora, which began in 2019, has been very important to our small family-owned business,” says Anette Raunio, one of Von Elk’s founders and its CEO. “Through our collaboration we have been able to growth and strengthen the Glöet brand as the market leader in the category of sparkling Christmas drinks. Now it has come time to thank Anora for their trust in us and for our amazing journey together.”
Von Elk, a Finnish family business founded by Anette and Juha-Matti Raunio, launched its sparkling glögg Glöet for the 2015 Christmas season. The product was an immediate success and has been awarded in many prominent international competitions. Every Christmas season has seen the launch of a new product innovation, such as Glöet Orange, inspired by orange wines, and a non-alcoholic version of the traditional Glöet sparkling glögg. A new, exciting Glöet flavour will be launched again in time for this year’s upcoming Christmas parties.
Janne Halttunen, SVP, Wine
Inka Vettenranta, Communications Manager +358 50 339 4980 firstname.lastname@example.org