"This is a lifestyle for me; it does not feel like working"

Janek Laanisto is responsible for all wine brands in Estonia, both partner wines and Anora's own wines. "My work is quite versatile," Janek says. "One of the key elements is creating brand plans and planning for the coming periods." Janek also works with sales teams in executing plans, developing the product portfolio and running wine trainings for Anora's own staff, clients and consumers. "Since I am a sommelier from my background, I am quite often invited to discuss about wines with our customers." Janek is passionate about wines. "In my free time, I love to go to restaurants and see what our competitors are doing. This is really a lifestyle for me; it does not feel like working!"

"We have a great team, everyone is working together"

Janek is proud of his team in Estonia. "We have a great team, everyone is working together in a very result oriented way. Sales and marketing are totally steered towards the same targets. There is also an excellent working climate here – lots of open discussions and fair treatment of employees."