Niclas Appelquist joins Anora as Director of Innovation and Product Development

Niclas joined Anora from his previous position as Head of Growth and Innovation at Danone NorBal, where he led innovations in the Nordics and Baltics. Niclas has also extensive experience from the beverage industry having worked with a variety of spirits brands from different categories – including Absolut, Havana Club and Kahlúa – on a global scale for almost twenty years.

In his position as Director of Innovation and Product Development, Niclas will be leading Anora’s team of packaging, liquid, and sustainability experts. To support the goals set in Anora’s growth strategy, Niclas’ key focus areas will include furthering Anora’s innovation process, growth initiative in the ready-to-drink and no- and low-alcohol categories as well as developing a long-term packaging and liquid strategy for Anora’s own spirit brands portfolio.

“I’m extremely excited to join Anora, meet the talents across the organisation and drive the company’s innovation initiatives with a strong focus on consumer needs,” says Niclas. “This position brings together strategy development, entrepreneurship, and innovation, a combination that I greatly enjoy. As a person with a curious mindset and an eagerness to explore new things, Anora’s ways of working are an excellent match to mine.”

“Anora has an impressive heritage in its Nordic spirits brands to build on and is well-positioned for growth in new categories and international expansion. This combined with a sustainable mindset for doing business makes me proud to be part of the Anora family,” he concludes.