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Anora drives sustainable drinking culture. We offer more non or low alcoholic beverages and support shift to responsible drinking.
We drive the transition to climate-smart packaging and increase the share of Anora’s sustainable choice products.
By 2030 all our packages are light in weight, 100% recyclable and of materials from certified sources or from recycled origin. The CO₂ footprint of Anora packages is well below industry average.
We aim to increase the amount of sustainable choices and grow our net sales from non and low alcohol portfolio.
We collaborate with educative programs to support a modern, responsible drinking culture.
Wine bottles made entirely from recycled PET plastic are a great new option for environmentally conscious wine lovers, as the carbon footprint of the bottle is less than 40% of that of a similar glass bottle.
Small, pocket-sized liquor and vodka flasks do not find their way to the reverse vending machines, despite their deposit. Anora launched a campaign for consumers to increase the return rate for small bottles.
Anora promotes the development of young people’s responsible alcohol consumption and delayed experimentation with alcohol through the “Let’s talk about alcohol” programme in Finland and Sweden.
When it comes to wine packaging, the BiB container has the lowest carbon footprint. Thanks to its new production line and sustainable packaging design, Anora has introduced a fully recyclable BiB container.