Altia partners with Hernö Gin, the most awarded gin in Europe
Altia and the Swedish gin distillery Hernö Gin have entered a Nordic- and Baltic-wide partnership. Altia will become the exclusive representative of Hernö Gin in Sweden, Finland, Norway, Estonia and Latvia, as well as in travel retail, as of 3 September 2018. The cooperation encompasses both retail and HoReCa sales.
Hernö Gin was founded in Dala, Sweden, in 2011. Today, Hernö Gin is the most awarded gin in Europe. The brand has won over 70 awards, including the World’s Best Gin award in 2017 and 2018, and the Gin Producer of the Year award in 2016 and 2017.
“We are very excited to start cooperating with Hernö Gin, whose premium organic gins are an excellent addition to our portfolio of partner brands. Hernö Gin is a prominent brand in Sweden, which is the largest gin market in the Nordics. The gin category has also been growing in Finland and Norway, in addition to Sweden. Authenticity, craft and premiumisation are in the centre of the current consumer trends and Hernö Gin responds perfectly to these trends”, says Janne Halttunen, senior vice president for Scandinavia at Altia.
“As a leading company in the industry, Altia can help us to further grow Hernö Gin in Sweden and build the brand, as well as to expand distribution in other Nordic countries as well as in the Baltics and travel retail. I am looking forward to starting to work with Altia, especially with communication, brand strategies, trend analyses and consumer insights”, says Jon Hillgren, founder and CEO of Hernö Gin.
More about Hernö Gin: hernogin.com
Further information: Janne Halttunen, Senior Vice President, Scandinavia, Altia
Contacts: Niina Ala-Luopa, Communications Manager, Altia, tel. +358 400 728 957, niina.ala-luopa(a)altiagroup.com