15.10.2021 - 10:00

Anora announces future operating model

Anora Group Plc Stock Exchange Release 15 October 2021 at 10.00 am EET

Anora announces today its future operating model following the completion of the merger on 1 September 2021. The operating model will enable Anora to build on its strong platform in the Nordics, expand to international markets and drive productivity.

Anora’s operating model caters to the different business dynamics across business areas and as of 1 January 2022, Anora’s four business areas will be: Wine, Spirits, International and Anora Industrial.

The Wine business area offers a strong growth platform for Anora’s partners through the entrepreneurial set-up, category-specific sales support, and market-leading digital tools. The Spirits business area is the industry forerunner in sustainable drinks and comprises leading global and local spirits brands offering a complete portfolio for customers’ needs. The business area International, which includes Anora’s operations in Denmark and the Baltics as well as travel retail and exports, focuses on taking Anora brands to new markets. The business area Anora Industrial comprises industrial operations, including production based on circular economy and the logistics company Vectura, and aims for carbon neutrality.

Business support functions comprising the CFO Office, HR, Legal, Integration Office and Communications will support the business within their respective areas of expertise.

“We have made a good start with the integration work, and the beginning of Anora’s journey has proceeded according to our expectations. Today marks an important step as we announce our future operating model. We have a strong growth ambition and are eager to pursue growth opportunities both in and outside the Nordics. Now our focus is on adding value to our partners and customers through our combined skills and resources”, says CEO Pekka Tennilä.

Anora’s Executive Management Team consist of the following persons:

  • Pekka Tennilä, CEO

  • Sigmund Toth, CFO

  • Janne Halttunen, SVP, Wine

  • Henrik Bodekær Thomsen, SVP, Spirits

  • Kirsi Puntila, SVP, International

  • Hannu Tuominen, SVP, Anora Industrial

  • Kirsi Lehtola, Chief HR Officer (CHRO)

Anora has initiated collaborative dialogues with employees and union representatives in Finland, Sweden and Norway on 16 September 2021 and Anora continues to negotiate locally about future organisational changes, roles and reporting lines. The negotiations and the impact on personnel and the organisations in the three countries are estimated to be finalised by the end of December.

Anora’s reporting segments will be announced later.


Further information:

Pekka Tennilä, CEO


Analysts and investors: Tua Stenius-Örnhjelm, Investor Relations, tel. +358 40 748 8864

Media: Petra Gräsbeck, Corporate Communications, tel. +358 40 767 0867


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Anora announces future operating model