Anora becomes exclusive importer and distributor for VSPT Wine Group in Sweden

From January 1, 2027, VSPT Wine Group will consolidate its entire Swedish business operations with Anora. Bibendum, a part of Anora Group, will become the exclusive importer and distributor in Sweden, managing a portfolio of approximately one million litres annually at Systembolaget.

Having successfully partnered with VSPT since 2022 to develop the Tarapacá and Leyda brands in the Swedish market, we are now proud to expand this partnership to represent the full portfolio. The selection is headlined by the highly popular Gato Negro bag-in-box, alongside renowned brands such as Santa Helena, Castillo de Molina, 1865, Sideral, and the icon wines Altaïr and Cabo de Hornos from Chile, as well as La Celia and Graffigna from Argentina. 

The on-trade sector is a pivotal component of this agreement. Leveraging Anora’s robust on-trade footprint in Sweden, VSPT’s premium and icon wines will now be seamlessly integrated with its strong retail presence at Systembolaget. The comprehensive agreement encompasses Systembolaget, the on-trade sector, and Swedish travel retail, extending through the end of 2029.

“I am very pleased to see our Nordic partnership with VSPT taking this next step. Chilean wine, such as Gato Negro, enjoys a solid and lasting position with Nordic consumers, and this agreement provides us with a stronger platform to continue developing the South American wine category across our markets,” says Samu Suonpää, VP, Operations Wine at Anora. 

“With VSPT entrusting its entire Swedish portfolio to us, we are excited to put our full strategic force behind it under one roof. By utilizing our data-driven approach – tracking everything from listings to consumer campaigns – and leveraging Anora’s extensive network, we are perfectly positioned to grow VSPT's presence in Sweden holistically, from Systembolaget to the finest restaurants,” says Anders Fontin, Managing Director of Bibendum AB. 

“Sweden remains a key market for VSPT Wine Group, and we are delighted to extend our partnership with Bibendum, a key partner since 2022. As we take this significant next step together, we look forward to maximizing new opportunities and continuing to grow in the market as one unified team,” says Javiera Vial, Nordics Commercial Director of VSPT Wine Group.

About VSPT Wine Group 
VSPT Wine Group was formed in 2008 through the merger of Viña San Pedro and Viña Tarapacá and is the second largest wine exporting group in Chile, with six wineries in Chile and two in Argentina. Its main shareholder is CCU S.A.