25.11.2024 - 07:30
Anora expands its footprint in the Baltics by establishing Anora Lithuania
The establishment of Anora Lithuania is a key step in the execution of Anora’s strategy, aimed at scaling Anora’s position in the Baltics to cement its regional leadership. As the largest market of the Baltic countries, Lithuania offers new growth potential for Anora in the Baltic market.
Anora Lithuania was officially established on 13 November, with commercial operations set to commence in 2025 with a dedicated local team. Anora’s office in Lithuania will be centrally located in the heart of Vilnius.
“Establishing our presence in Lithuania is a crucial step towards achieving our growth ambitions and our commitment to delivering high-quality wine and spirits to our regional markets beyond the Nordics,” says Kirsi Puntila, SVP, Spirits at Anora. “Anora Lithuania builds on our successful Baltic operations in Estonia and Latvia and will feature a local team with deep expertise in the Lithuanian market. We are excited to serve our Lithuanian customers directly and anticipate a bright future in this vibrant, open market.”
Anora's portfolio in Lithuania will be built around Anora's core categories and include Anora’s flagship brands Koskenkorva, Chill Out and Il Capolavoro alongside strong global spirits partner brands and renowned international partner wines.
Further information:
Kirsi Puntila SVP, Spirits, Anora
Contacts:
Inka Vettenranta Communications Director +358 50 339 4980 inka.vettenranta@anora.com