23.05.2024 - 16:30
Anora strengthens its leading position in the Nordic glögg market with the acquisition of Blomberg Glögg from Orkla Denmark
Anora has reached an agreement to acquire the Blomberg glögg brand, along with its recipes and intellectual property rights, from Orkla Denmark as of today.
Blomberg, the market leading glögg brand in Denmark with annual net sales of approximately 8 million DKK, is a strategic addition to Anora's impressive portfolio of alcoholic beverages. Blomberg complements Anora’s iconic premium glögg brand, Blossa, further cementing the company’s position as the leading producer and distributor of glöggs in the Nordics.
“The acquisition of Blomberg strengthens our market position in Denmark and will further drive seasonal sales,” says Jens Voldmester, VP, Own Wine from Anora. “Blomberg’s strong heritage and stable position in the retail market as a must-have brand during the fourth quarter and Christmas season pairs perfectly with our premium Blossa brand, offering consumers unmatched quality and choice.”
"Anora is the right future owner to continue the journey of Denmark's largest and most iconic glögg brand,” adds Carsten Hänel, CEO of Orkla Denmark. "With this sale, we will continue to strengthen our focus on our core business and food brands, in which we are highly skilled at Orkla Denmark. The market for glöggs has developed significantly over the past 10 years with an increased focus on taste and health. With its extensive experience in the wine and spirits market, Anora is the right company to continue this development."
Anora expects that the acquisition will generate synergies, enhance sales particularly during the festive season, and provide substantial long-term benefits for the company and its strategic pillars across channels.
Blomberg Glögg products:
Blomberg’s Luxus Glögg 8% alc 1 liter
Blomberg’s White Glögg 8% alc 1 liter
Blomberg’s Alcohol-Free Glögg 1 liter
Blomberg’s Glögg extract 0.5 liter
Further information:
Jens Voldmester VP, Own Wine, Anora
Kim Ege Møller Communications Director, Orkla Denmark +45 293 87 655 Kim.ege.moeller@orkla.dk
Contacts:
Inka Vettenranta Communications Manager +358 50 339 4980 inka.vettenranta@anora.com