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05.09.2022 - 14:30

Anora to strengthen operations in Denmark

The leading Nordic wines and spirits brand house Anora has decided to form a new strong unit for its spirit brands in Denmark, Anora Denmark A/S. The unit will comprise of Det Danske Spiritus Kompagni A/S (DDSK) and the former Altia spirits portfolio in Denmark. Anora was born one year ago from the merger of Altia and Arcus.

The unit will be managed by Christian Alsing, the current Managing Director for DDSK. New Anora Denmark A/S will be operational as of 1.1.2023.

Currently, former Altia’s spirit brands are distributed in Denmark by Conaxess Trade since May 2019. The brands have included for example Koskenkorva vodka, O.P. Anderson aquavit, Renault cognac, 1-Enkelt bitter and Blossa glogg. There will be a controlled and smooth takeover process between Conaxess and Anora.

“The collaboration with Conaxess Trade Beverages has been successful during the past years. We are grateful for the work the team has done building our brands in a highly competitive market in Denmark. Now it’s time to stand on our own feet. Denmark is one of our key markets and we want to grow the business with the full portfolio of excellent Anora brands”, says Kirsi Puntila, Anora SVP International Business.

“Our partnership with Anora has been strong from the very beginning. We have worked together as equal partners in a professional way, and Conaxess has built a strong presence in retail and bar industry by focusing on brand visibility, activation, new distribution, and sales growth. We wish Anora all the best, as we feel we deliver back a business in good conditions and ready to capture future growth opportunities”, says Jan Rose Pedersen, Conaxess Trade Beverages, Managing Director.

Anora has strengthened its position in Denmark also by acquiring Globus Wine A/S, the leading wine company in Denmark. The acquisition was closed on 1 July. Globus Wine strengthened Anora’s position as the leading wine supplier in the Nordics: with the acquisition, Anora became the market leader in the Danish wine market in addition to its leading position in the other three Nordic countries.

Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. Our market-leading portfolio consists of our own iconic Nordic brands and a wide range of prominent international partner wines and spirits. We export to over 30 markets globally. Anora Group also includes Anora Industrial and logistics company Vectura. In 2022, Anora’s pro forma net sales were EUR 665 million and the company employs about 1,100 professionals. Anora’s shares are listed on Nasdaq Helsinki.