Sustainability cases

Read some examples of sustainability in action at Anora.

Regenerative farming for the climate, from the Aila-Korpela farm to Koskenkorva distillery

Anora aims to increase the use of regeneratively farmed barley in spirit production. Regenerative farming is a selection of farming methods that improve yields and help reduce the CO2 emissions. Veli-Pekka Aila is one of Anora’s contract farmers who, together with his wife Noora, has transitioned to using regenerative farming practices.

Trailblazing work towards regenerative farming with the Baltic Sea action Group and local farmers

We partnered with the Baltic Sea Action Group and our contract farmers to develop more environmentally friendly farming methods and launch the world’s first vodka made entirely of regeneratively farmed barley.

Koskenkorva distillery is a forerunner in the circular economy

The Koskenkorva distillery operates based on the principles of the bio and circular economy: 100% of the grain is utilised. This brought Anora the Green Company of the Year award in 2018 and we are also included on the Finnish future fund Sitra's list of the most interesting companies in circular economy.

Sustainable cultivation methods are being tested in the fields of Anora's contract farmers

The Carbon Action initiative strives to enhance sustainable soil management and carbon farming. The pilot stage started in summer 2019 in the fields of selected contract farmers who grow barley for Anora. The five-year project is designed to find out what kind of cultivation practices could help to store more carbon in the soil.

Koskenkorva Vodka's carbon footprint: Packaging and barley cultivation carry the greatest impact

Anora calculated the carbon footprint of Koskenkorva Vodka in 2019. The majority of carbon dioxide emissions during the life-cycle of Koskenkorva Vodka derive from packaging and barley cultivation used as an ingredient in the vodka, while the Koskenkorva distillery’s proportion is relatively small.

Anora - Let’s talk about alcohol programme - original image

“Let’s talk about alcohol” programme aims at preventing alcohol use among young people

Anora promotes the development of young people’s responsible alcohol consumption and delayed experimentation with alcohol through a school programme. The “Let’s talk about alcohol” programme, based on studies and research, is available for secondary and upper secondary students in Finland and Sweden.

Clean groundwater guarantees the quality of our products

The Rajamäki groundwater area is known as one of the most important groundwater areas of the Salpausselkä ridge system. Protecting the more than 1,000-hectare area owned by Anora and the groundwater beneath it, plays an important role in ensuring the high quality of Anora's products.

True Colours – doing good by having fun

In Sweden, Anora promotes the rights of the LGBT community around the globe by issuing a fixed amount of profit from the True Colours cava to the Swedish foundation Regnbågsfonden.

Anora is part of Carbon Action pilot, aiming at developing more sustainable agricultural practices

Anora made a new Baltic Sea Commitment in September 2018 to enhance practices aiming at sustainable agriculture. The new commitment continues the co-operation between Anora and the Baltic Sea Action Group that was initiated in 2015.

Increasing the recycling rate of PET plastic bottles

In the summer of 2019, Anora carried out its first responsibility campaign aimed directly at consumers. The campaign was built around bottle recycling, an important part of Anora's sustainability efforts.

Aiming for zero accidents at the Rajamäki plant

Occupational safety at the Rajamäki plant is both seen and heard. Following the plant’s renewal process, Anora has placed increasing emphasis on Rajamäki serving as an example of occupational safety.

Supporting sustainable wine production

Wine consumption patterns continue to change towards an increasingly sustainable and healthier direction. Demand for organic and ethically produced wines, for instance, is on the rise. Ensuring an ethical production process and offering consumers a wider range of choices is also central for Anora.

Eco-friendly Finnish geothermal heat

Geothermal heat is an environmentally friendly heating solution, which typically replaces oil or electric heating. Anora's Naturet geothermal fluids are a safe, non-toxic and Finnish choice. In Finland, Anora has a leading market position in geothermal fluids.

Spreading the fair message

Fairtrade wines have become a recognized trend in the beverage industry, and they offer wine consumers a reliable way of making ethical purchasing decisions. Anora aims to ensure the responsibility of its wine production through Fairtrade’s certification programme.